From 2019 to 2025 I served as Creative Director at Afficionado Coffee Roasters. During this time I led the company's brand strategy and creative execution across retail, wholesale, and digital channels.

 

I directed visual identity, marketing campaigns, content production, packaging, and environmental design while collaborating with hospitality partners, internal production teams, vendors and global clients to create cohesive brand experiences.

 

I oversaw retail launches, social media strategy,

e-commerce platforms, and international storytelling initiatives, driving brand growth, customer engagement, and organic social media reach. Below are some highlights from my time with Afficionado.