The structure and label shape of this packaging had been established when I started at Afficionado in 2019. From there, I worked with team members to evolve and standardize the design to fit new brand direction. The flower pattern was added to the side gusset design in 2021, and the rotating group of labels were created as needed, ensuring accurate product details, down to the producer, flavor profile, and GPS coordinates of the farm. Original photography was used to market the products on the Afficionado website and across social media.